Already known for her work with organisations through The Conversation Company, Christine wanted to create a completely separate business to reach a new audience – women looking for personal and professional growth through one-to-one coaching, courses, and resources.
She needed a brand and website that felt lighthearted, joyful, and for the girls – something that stood apart from her corporate-facing business while still feeling professional and credible.
Key goals:
We started with a collaborative brand workshop to explore Christine’s personality, audience, and creative direction. From there, we developed a brand identity that feels joyful, feminine, and full of movement – with confident typography, playful colour combinations, and design details that instantly feel uplifting.
Deliverables included:
Full logo suite (main, secondary, simplified, favicon)
Bright, cohesive colour palette
Confident, friendly typography pairings
Brand guidelines and visual direction deck
The result is a visual identity that’s instantly recognisable, radiates positivity, and feels completely aligned with Christine’s coaching philosophy.
To make sure her words matched her visuals, we added a Tone of Voice Workshop with copywriter Ali King. Together, they refined Christine’s brand personality, key phrases, and content pillars to guide all future communication.
We’d seen brilliant results from these sessions on other projects, and Christine’s feedback matched that – it helped her find her authentic voice for this new brand.
Once the branding and messaging were in place, we built her WordPress website in one focused day. The structure included:
Home – welcoming, colourful, and instantly engaging
About – Christine’s story and her mission for women’s growth
Sales Page – a clear, conversion-focused page for her coaching offer
Access to the Course – easy, guided entry for clients
Shop – setup for future resources and digital products
Blog / Free Resources for ongoing Content Marketing
Built with flexibility in mind, the site can easily expand as Christine adds new programmes, downloads,
Christine’s new brand and website have given her the perfect launchpad to introduce her coaching work to a whole new audience.
The visual identity strikes the right balance between professionalism and personality – bold enough to stand out in the coaching world but warm enough to feel approachable and human.
The website now acts as a confident home for her services, clearly outlining her coaching offer, pricing, and resources. It’s fast, mobile-friendly, and designed to convert visitors into enquiries, with clear next steps on every page.
Her tone of voice and content pillars now provide structure across every platform – from website copy to social media captions – meaning her message stays consistent and instantly recognisable.
Within weeks of launch, Christine began receiving new coaching enquiries directly through the site, as well as positive feedback from existing clients who loved how much it “felt like her.”
The project has also freed her to grow strategically: she now has a strong brand foundation that supports new course launches, a digital shop, and content-led growth without needing to revisit her core design or site structure.