Fanfare Sport is a new kind of agency – one that champions women’s sport and the fans driving its growth. They work with leagues and clubs to boost fan engagement and make women’s sport as celebrated as it deserves to be.
Founder Gemma needed a digital home that matched the ambition of her mission: bold, modern, and unapologetically fan-focused. She also wanted clear messaging guidelines so that every piece of communication, from pitch decks to social posts, carried the same confident, authentic voice.
We focused on two key areas to support Fanfare Sport’s launch:
1. Tone of Voice & Content Strategy
A collaborative workshop exploring Fanfare’s values and personality.
A brand voice guide with practical writing tips, examples, and messaging tailored for different audiences (fans, clubs, and partners).
Defined content pillars to make marketing more consistent and easier to plan.
2. Website in a Day
A bespoke WordPress site designed and launched in just one day.
Five key pages to showcase services, case studies, and team expertise.
Mobile-optimised, SEO-friendly design that’s simple for the team to update.
Full video training so Gemma could confidently manage the site post-launch.
With their new website and tone of voice guide, Fanfare Sport now has:
A clear and consistent brand voice that reflects their personality and resonates with fans and decision-makers alike.
A professional website that makes their services and track record easy to understand, while showcasing their expertise in women’s sport fan engagement.
The tools to plan and create content more efficiently, supporting long-term growth and visibility.
Together, these elements gave Fanfare Sport a strong foundation to launch their work, attract clients, and build credibility in the fast-growing world of women’s sport.