Kate’s Wix site had become a barrier to growth. The design was inconsistent, the customer journey was clunky, and editing the site was time-consuming. She was ready to step things up with a more powerful e-commerce platform and a brand presence that matched the care and craftsmanship behind her jewellery.
To move Kate Smith Jewellery to Shopify with:
A cleaner, more elegant design that better reflected the brand
Improved navigation and customer experience
Easier product management
Strong SEO foundations to support long-term growth
I started with a full platform migration from Wix to Shopify – mapping out the old site’s structure and implementing 301 redirects to protect SEO value. I worked with copywriter Words By Ali to rewrite product descriptions and website content with clear messaging and keyword strategy in mind.
Together with Kate, we selected a minimal, flexible Shopify theme and tailored it to reflect her brand. We focused on improving the user journey with:
Easy product filtering
Streamlined navigation
Optimised mobile experience
Behind the scenes, I implemented all technical SEO, including structured metadata, alt tags, site speed optimisation, and internal linking.
Moved the site from Wix to Shopify, carefully mapping URLs and implementing redirects to preserve SEO and ensure a smooth transition.
Created a clean, professional aesthetic tailored to Kate’s brand using a flexible Shopify theme, custom-styled to feel refined and easy to navigate.
Collaborated with copywriter Words By Ali to rewrite product descriptions and web copy based on keyword research and clear brand messaging.
Simplified site structure and introduced intuitive navigation and filtering to make it easier for customers to find what they’re looking for.
Enabled easier product uploads, inventory management, and customer communication – making day-to-day admin smoother for Kate.
Set up technical SEO, mobile responsiveness, and flexible site structure to support future growth in traffic and product range.
These steps ensured the new site would be fast, easy for Kate to update, and primed for search engine visibility.
A beautiful Shopify website that’s simple to use, optimised for search, and ready to grow with the business. While the site has only just launched, we’ve already laid strong SEO foundations and created a much smoother journey for customers.
Kate now has a clean, professional platform that does justice to her brand – and makes it easier for people to find, love and buy her jewellery.