The Conversation Company is a coaching business led by Christine McDonald. When I met Christine, her existing site and brand were holding her back. The old website looked clunky and outdated, and the page structure was confusing for visitors. Key information was hard to find, and the messaging no longer matched Christine’s role as lead coach (her former business partner had stepped back into an associate role). In short, the site didn’t reflect where the business was headed. The lack of a cohesive visual identity and clear voice meant Christine needed a complete brand refresh and website redesign to bring her vision to life.
Christine’s brief was simple: make everything feel more like her – clear, warm, and human – while also reflecting the business’s new structure and services. She wanted a new logo that felt friendly and professional. The website copy needed to sound like Christine: personal and encouraging, yet expert. And the site itself had to be completely rebuilt on WordPress, with a streamlined navigation and solid SEO foundation so it could grow with her coaching business. In summary, I needed to highlight Christine as the face of The Conversation Company and communicate the updated coaching and storytelling services in an inviting way.
To start, I led a full brand refresh. I created a new logo and visual style – a warm colour palette and clean graphics – that capture Christine’s friendly, approachable personality. Next, we rewrote the website copy from scratch. Crafting clear, conversational content in Christine’s voice. We organised the content into a logical 10-page structure that groups her coaching and training services into easy-to-find sections.
Then we built the site itself with a custom WordPress website design. We chose a lightweight, responsive theme to ensure fast loading and a smooth user experience on desktop and mobile. Throughout development we focused on SEO for coaching businesses: optimising page titles, meta descriptions, and headers for keywords relevant to Christine’s work. We also set up a blog and service pages with on-page SEO in mind, so the site can attract new clients searching for coaching, leadership training, and storytelling services.
New logo, colour palette, and branding guidelines to unify Christine’s visual identity.
Rewritten site copy in Christine’s clear, warm tone (leveraging our expertise in copywriting for service-based businesses).
Custom 10-page WordPress website design with intuitive navigation, modern UX, and minimal plugins for speed.
On-page SEO tailored to Christine’s niche (i.e. SEO for coaching businesses), including keyword strategy, optimized images, and blog setup.
These steps ensured the new site would be fast, easy for Christine to update, and primed for search engine visibility.
The final result is a modern, easy-to-navigate website that truly reflects the heart of The Conversation Company. After the refresh:
The Conversation Company has a modern, user-friendly WordPress site that looks professional and welcoming on every device.
The branding and messaging clearly showcase Christine’s warm, human approach to coaching – her personality shines through on every page.
The site is SEO-optimised for her industry, helping prospective clients find her coaching and training services online.
Christine is unmistakably the face of the brand now: her story and expertise are front and centre, making the business feel personal and approachable.
The 10-page structure is scalable – Christine can easily update content or add new programs as her business grows.
In short, Thrive Digital delivered a full brand and website overhaul: a cohesive new identity, engaging copy, and a polished WordPress website design. The Conversation Company now has an online presence that matches Christine’s clear, warm personality and is ready to grow with her business.